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Services
Active Slant is run by Randy Budde. Randy has extensive experience both in developing winning marketing content, and in managing the execution of marketing programs.
Following is more information about Active Slant’s services:
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| Copywriting |
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| Whether the objective is to educate, create awareness, or capture leads, Randy can develop the content that gets the job done. He can help with the development of any materials that get read by your markets, including content for Web sites, blogs, white papers, technical data sheets, case studies, online and print advertising, presentations, and lead generation vehicles. |
- Data Sheets
- Web Content
- White Papers
- Case Studies
- e-Books
- Blogs
- Brochures
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Online Marketing |
Randy has been managing successful search engine marketing (SEM) campaigns on Google and other engines for over six years, consistently demonstrating an ability to build pay-per-click advertising programs that yield strong response rates, high conversion rates, and low cost per quality lead. He has extensive experience not only managing and optimizing campaigns, but in doing site integration and delivering closed-loop reporting. He has also orchestrated the planning and execution of content syndication programs, email marketing, and online newsletters. |
- Search Engine Marketing
- Pay-per-Click Advertising
- Content Syndication Programs
- Email Marketing
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| Web Development |
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Randy has a wealth of experience in the management and administration of corporate Web sites, including Internet sites, intranets, and portals. He has built and edited sites using Dreamweaver, CMSs, and WordPress. He has extensive experience creating landing pages for online marketing programs, and integrating registration forms with Eloqua and Salesforce.com. Randy has also acted as a Salesforce.com administrator for several employers and clients. In addition, Randy has extensive experience managing an organization’s search engine optimization (SEO) strategies, and executing those on corporate sites to boost incoming traffic.
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- Site Redesigns
- Ongoing Updates and Maintenance
- Landing Pages and Forms
- Salesforce and Eloqua Integration
- Search Engine Optimization
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